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Multi-Channel Funnels in Google Analytics

In online marketing, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted. But what role did prior website referrals, searches and ads play in that conversion? How much time passed between the visitor’s initial interest and his or her purchase? Multi-Channel Funnels […]

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3 ways to view Funnels in Google Analytics

Google Analytics Funnels can be viewed differently in GA itself. In this video, we are exploring the Funnel Visualization view, Horizontal Funnels and Enhanced Ecommerce tracking funnels. There are also Goals Flows and the reversed funnel steps that you could take a look at, but for simplification we have excluded them in this video. OUTLINE: […]

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Tuto Google Ads (Adwords) : Se lancer sur le Réseau de recherche

https://fr.tuto.com/adwords/google-ads-adwords-se-lancer-sur-le-reseau-de-recherche-adwords,125211.html Voici un extrait de la formation de Davy Martial sur Google Ads (Adwords) : Se lancer sur le Réseau de recherche

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6 Deadly Mistakes of Google AdWords Advertising – Part 1

https://kissmetrics.com – This video is the first in a two part series covering typical AdWords mistakes that cause companies tens of thousands of dollars a year (sometimes more). For more information please visit this blog post: http://blog.kissmetrics.com/how-to-not-blow-10000-1/

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