Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who […]

Real-time conversations turn leads into customers Conversational Marketing is the definitive guide to generating better leads and closing more sales. Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way […]

A collection of original essays in international marketing. Both theoretical/conceptual and empirical contributions are included. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. GBS_insertEmbeddedViewer(“txbCvgEACAAJ”, 500,400);