How To Start And Grow Your Internet Business. Being in business for yourself, but not by yourself. Learn strategies and techniques that you can use on the Internet that will enhance and support your business’s overall marketing objectives. Discover how to generate targeted online traffic, position your content, and by building a solid online marketing […]

Digital Marketing Essentials GBS_insertEmbeddedViewer(“r7yhswEACAAJ”, 500,400);

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, […]

How Your Business Can Use the Science That Helped Win the White House The average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it’s likely that 98% of visitors to your website won’t end up converting into customers. What’s the solution? A/B testing. A/B testing is the […]

For courses in computer programming and engineering. This package includes MyProgrammingLab(tm) Beginner to Intermediate Programming in Java This book is designed to serve as a textbook and reference for programming in the Java language. Although it does include programming techniques, it is organized around the features of the Java language rather than any particular curriculum […]