“This book educates readers on how to meet online advertising and Internet marketing challenges for both present and future tactics”–Provided by publisher. GBS_insertEmbeddedViewer(“9781466608863”, 500,400);

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google’s $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting […]

For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billboards never really fit the challenge of marketing a small business. So it’s time for the Reality Marketing Revolution — to create new a system of marketing that will transform any small business […]

From Hotels to HTMLs GBS_insertEmbeddedViewer(“0866123539”, 500,400);

This new edition provides a practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This fully updated text keeps students and marketers alike updated with the changes in this dynamic and exciting field and helps you create effective and up-to-date […]