March 7, 2022

Why direct response marketers get rich…not wealthy

Listen closely if you’re trying to make more money! This little detail could be costing you millions of dollars. I want to talk about the difference between branding and direct response marketing. I thought it would be helpful to you if I shared my theory on this concept and how to have a longer-term perspective.

I hope you learned something from this video, like and subscribe and I’ll see you on the next one!


I made this channel because I wanted to create a truly free resource for entrepreneurs. My goal is to provide more value through my courses, books, and channel…for free…than what you can buy from the guru world – and share the many lessons we have learned on our path from $0 to $85M per year. We made our money DOING it, not selling HOW TO DO IT.

If you are a business owner making $0-$3M per year, I created, the courses, the books, and materials…for free…FOR YOU to help you get to $3M-$10M per year.

You can go to and watch them all free of charge.

(Edit*: Kindle & audible are at lowest prices Amazon will allow me to post).
Link for FREE courses (no optin required):
Link for my .99 book(s):

*WORK 1-on-1 WITH ALEX*: If you are ABOVE $3M-$10M per year (at minimum), we would LOVE to invest in your business. If that is of interest to you – go to You can apply to become a portfolio company at

*DISCLAIMER*: We get about 5 companies per day applying and only take 1-2 per quarter. If you are not accepted, it is not because of you, it is because WE do not think that we can best serve you…so don’t get butthurt. This is not financial advice.

INSTAGRAM: @hormozi

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