July 22, 2021

Strategic Affiliate Marketing

‘The book tackles a new business logic with refreshing assumptions and valued creation in itself. . .’ – Luiz Moutinho, University of Glasgow, UK Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affiliate marketing, including theoretical and practical considerations.

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