June 12, 2021

Introduction to Internet Marketing

This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. This book covers: types of Internet marketing programs, how to measure Internet marketing, selecting and registering domain names, developing web sites, how to get listed high in search engines, adword (keyword) advertising, setup and managing email campaigns, participating in affiliated programs, banner advertising networks, blogging and podcasting.

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