January 11, 2021

Business Strategy: Transforming Funnels to Flywheels to Grow Better

Take the free Inbound Certification Course in HubSpot Academy:

Shifting your business strategy from the visualization of a funnel to that of a flywheel can completely transform the way your company grows.

Use the homework assignment templates linked on this page to measure your own flywheel:

It’s easy to visualize your business as a funnel because any time you look at a graph representing a conversion process, the chart itself is shaped like a funnel. A flywheel is a machine that stores rotational energy. When you add energy to a flywheel, it starts to spin. If you add more energy to it, it spins faster. And unlike a funnel, where the only way to maintain a constant speed is to keep adding more to it, the flywheel will continue spinning. From a business perspective, the rotation of the flywheel represents the growth of your business. Happy customers provide the energy that fuels that growth. Everything you do should be done with the goal of creating customers who will add positive energy to the flywheel and accelerate your company‚Äôs growth.

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