Instagram is all about how the consumers react to the changing brands these days. They expect all the brands to connect visually, which are giving rise to newer challenges for the companies to implement new marketing techniques. It is an amazing way for the brands to communicate to their customers in a natural and an inconspicuous way. Instagram has been adopted by most of the brands so that they can cover all the bases on prevalent social media but have been unable to completely utilize the platform as an effective marketing channel. More than 400 million eyes are on this social site but most of them have been unable to get their messages across, it seems as the messages are being lost in the burst of content. Instagram moves at a faster pace in comparison to the other social sites, and the brands seem to have problems in marketing using a visual medium and creating cost effective ways to procure good imagery, at this pace.