Essential Marketing Skills

“This text presents the fundamental concepts in a contemporary context that encourages the development of ‘essential marketing skills’. The three main features of this text are: integrated marketing plan workbook – practical experience in developing a marketing plan ; small business focus – practical marketing strategies available to a small business ; and hands on approach – practical exercises and questions within each chapter for a real-world focus.” – back cover.

GBS_insertEmbeddedViewer(“0XChAAAACAAJ”, 500,400);