February 17, 2019

Hotel Marketing

1. The Foundation of Hotel Marketing 2. Behavioural Profile of Hotel Customers 3. Hotel Market Segmentation 4. Marketing Information System for Hotels 5. Hotel Product Strategy 6. Hotel Promotion Strategy 7. Hotel Pricing Strategy 8. Hotel Placement Strategy 9. Overall Marketing Strategy for Hotel 10. Emerging Challenges Before Hotel Industry 11. Hotel Planning for 21st Century – Bibliography.

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