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January 22, 2019

The Referral Engine

The bestselling author of Duct Tape Marketingshows how to get your customers to do your best marketing for you. Word-of-mouth referrals are more important than ever. People trust the recommendation of a friend, colleague, or even a stranger with similar tastes over anything thrust at them by a faceless company. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. The key lies in understanding the ‘Customer Referral Cycle’ – the way customers refer others to your company who, in turn, generate even more referrals. If everyone in the organization keeps this in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. ‘A swift, appealing read and a thorough primer on the power of letting your products and customers peak for themselves.’ Publishers Weekly’Frankly, I had no idea how John was going to top Duct Tape Marketing. . . But with The Referral Engine, John puts you in the driver’s seat and shows you the steps to achieving marketing success without a huge budget.’ Chris Brogan, coauthor of Trust Agentsand The Impact Equation’This book will show you how to give people something to talk about.’ Tony Hsieh, CEO of Zappos.com, author of Deliverying Happiness’Who knew that there’s a science to referrals? Not I – but now that I know, I want you to benefit from John’s expertise. In a sense, a jacket blurb is the ultimate referral, and I’m here to blurb this book because it will help you succeed in business.’ Guy Kawasaki, cofounder of Alltop, author of Enchantment

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