July 19, 2018

7 Common Google AdWords Mistakes to Avoid

Discover 7 common Google AdWords mistakes to avoid with your Google AdWords campaigns. There are plenty of mistakes that people make with Google AdWords so it is important to avoid them and to keep your campaigns optimized. Since AdWords can be difficult to learn for beginners, new advertisers many times make mistakes and don’t ever test Google AdWords again. That’s why we put together this video, so you can look at some common errors that advertisers make.

Helpful URLs:

Negative Keyword List from TechWyse:

Ubersuggest Keyword Tool:

Google AdWords Tutorial:

Google AdWords and Bing Ads Keyword Match Types:

Google AdWords Keyword Bidding Strategy:

Google AdWords Quality Score and Ad Rank Explained:

7 Google AdWords Mistakes:

Mistake 1 – Opting into the Search Network and Display Network at the same time.

The Google Search Network and Search Partners are much different than the Google Display Network (GDN). When you target keywords, you want to target them on the search network since they perform much different for display ads.

Mistake 2 – Not Using Negative Keywords.

Negative keywords are vital to a successful campaign. Regardless of the industry you work in, there are always going to be unrelated keywords in your search terms report. In addition, you can remove certain words that will not drive you conversions.

Mistake 3 – Not Optimizing for Conversions.

People spend a lot of money on advertising where they simply drive traffic to their website. They have no goal in terms of leads, sales, phone calls, app installs, or any other key performance indicator. In order to successfully manage your advertising budget, you need to track conversions and optimize your conversion rate while keep costs similar.

Mistake 4 – Poor Keyword Research and Bidding on Broad Match Keywords.

Keyword Research is absolutely vital to successful campaigns in addition to avoiding broad match keywords. Modified broad match, phrase match, and exact match keywords will help your campaigns perform much better. In addition, finding the right keywords and bidding on them properly will be the best long-term strategy for you.

Mistake 5 – Not Testing Bidding Strategies as you Optimize Google AdWords Campaigns.

There are a wide variety of Google AdWords bidding strategies including Target CPA, Target ROAS, Maximize Clicks, Maximize Conversions, Target Outranking Share, Target Top of Page, and Manual CPC. We love starting with Manual CPC and then getting to Target CPA after we test everything.

Mistake 6 – Only Creating 1 Ad Variation and Not Using Ad Extensions.

Google AdWords will automatically optimize your campaigns to show your top-performing ads. In addition, ad extensions make your ads larger in search results and you can add more relevant information.

Mistake 7 – Not Understand the Goals of Google AdWords

Ultimately, you want to keep testing and optimizing your Google AdWords campaigns until you can effectively use Target CPA or Target ROAS bidding strategies. If you can find the right keywords for your business that drive results, you can keep bidding on them and optimizing your campaigns. Target CPA and Target ROAS bidding strategies will allow Google AdWords to optimize your campaigns for you, you just have to give them the data they need while constantly improving your campaigns.

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